FAQs
What is Nom Nom Nom?
It's a fun competition for bloggers, writers, photographers and food enthusiasts. On Sunday July 17th 2011, eight teams of two will shop for ingredients to make an office lunch for four people that could be sold in Rosalind's Kitchen. This will be judged by a panel of food professionals in the Expert Judges' Choice
Two weeks afterwards, there's a public "Viewers' Choice" vote for the bloggers who produce the best online record of their meals. The top two entries from the "Viewers' Choice" along with the "Expert Judges' Choice" winner will then be judged by the owner of Rosalind's Kitchen and the best dishes served in the cafe on Little Portland Street, W1 for a week.
Please note that the closing date for entries has now passed. But the information below will help you get a good idea of will take place.
Who's behind Nom Nom Nom?
Nom Nom Nom 2011 wouldn't exist without Cookery School (with the help of Annie Mole from London Underground Tube Diary).
When does it happen?
Sunday, 17 July 2011. Finalists will receive a full schedule a bit nearer to the event. But you'll need to be free that whole day if you want to take part.
Where does it happen?
The event takes place at Cookery School in central London, right here.
How big can my team be?
You'll be working in pairs. Both members of the team must be bloggers, photographers, writers etc (see below).
I want to take part but haven't got a blogger to pair up with?
Don’t worry, just let us know and we can put you in contact with someone you can team up with.
What will we be expected to do on the day?
On 17th July you'll have a certain amount of time to go and buy ingredients (there’s a farmers market, speciality shops and some supermarkets close by). First off, you'll be treated to a lovely breakfast/brunch from Rosalind's Kitchen before you prepare your meal. After your shopping, you'll return to Cookery School for a kitchen orientation and then the cook-off begins. You’ll be cooking an office lunch for four people that meets the following three criteria: simplicity, sustainability & seasonality. You will have two and half hours to prepare your dishes.
- A cold or hot soup
- A main course (bearing in mind that the mains cannot be reheated in the office)
- 2 interesting salads, and
- A suitable treat to have after lunch
Who pays for the ingredients?
Each team must pay for their own ingredients. Please don't spend more than £40 to prepare your lunch for four. We will have some basic ‘store cupboard’ ingredients kindly provided by Cookery School.
Do I have to have a blog to enter?
Not necessarily, Nom Nom Nom is an event for the online foodie community. So if you have a food-related blog, lots of great food shots online, or even just a Twitter account that’s full of food-related goodness, then you’re eligible.
What can I win?
On the 17th July 2011, a judging panel will decide the best lunch of the day in the Expert Judges' Choice. Those winners will get a selection of food & cookery related goodies donated to us by our supporters and sponsors (we’ll be announcing the prizes over the next few weeks, so make sure you come back and take a look).
Two weeks after the live cook-off, we’ll be opening up the judging to the public for a Viewers' Choice vote. The public will be encouraged to come to this site to see all the photos, videos and other content created on the day and vote for the lunch they think was best. Once the votes are counted, the overall Viewers' Choice winning team will also receive a prize.
The top two entries from the "Viewers' Choice" awards and the "Expert Judges' Choice" winner will then be judged by the owner of Rosalind's Kitchen and the best dishes served in the cafe on Little Portland Street, W1 for a week.
Finally, all finalists will receive a Cookery School shopping bag before they head off to the shops for the day and a special goody bag packed with food and drink related treats to take home after the contest (here's what was in last year's).
Who are the judges?
We’ve lined up some great people to judge Nom Nom Nom this year. Full details of the Nom Nom Nom 2011 Judges are here.
What’s the connection with Action Against Hunger?
Just after the live cook-off event, there will be an online raffle in aid of the charity Action Against Hunger. We’ll be giving away some great prizes from our sponsors and supporters, so check back here for more details soon.
How would I have entered?
Please follow the menu requirements, download the NOMNOMNOMinaton form here. All NOMinations need to be emailed to us at info@nomnomnom.co.uk by 11.59pm on Thursday June 30th 2011.
Can I still get involved in supporting Nom Nom Nom 2011?
Absolutely, we’re looking for people to donate prizes for the winners, goodies for the finalist bags and items for our charity raffle. You can get in touch with us on info@nomnomnom.co.uk Read more...
